Jazz Age Lawn Party
Role: Event Director
Client: Arenella Productions
Location: New York, NY
Dates: 2011-2015
What began as a humble gathering on NYC’s Governors Island has grown into one of New York’s most anticipated events. The Jazz Age Lawn Party is the largest prohibition era themed event in the world, and each year brings together thousands of people ready to embrace the spirit and style of the Roaring Twenties.
No Standing came on as the Event Director for the Jazz Age Lawn Party in 2011 and was at the helm of the event for four years, controlling aesthetics and production from conception to execution. We were behind the scenes managing more than 250 day-of staff, as well as talent, vendors, and caterers. Under our creative direction, we saw attendance grow from 1,000 to 5,000 attendees a day.
Photography: Walter Wlodarczyk
Our Contribution
Management
20,000 attendees
250 day-of staff
30+ performers
Live music
Caterers
Equipment rentals
On-site events
Budget
Vintage car show
Vendor registration
Volunteers
Marketing
Permits
Sponsorship attraction
Engagement
Attendance
Profit
Growth
“I can't think of a more delightful way to spend a weekend in the city.”
— Bill Cunningham, NY Times
